Choosing the best affiliate marketing agency can take so much work, especially if you’re like me and love to follow a series of processes to vet services before paying top dollar.
Understanding how making a wrong choice can cause several setbacks, especially in a sensitive field like affiliate marketing, I’ve deployed all my resources to help find you the best affiliate marketing agencies to partner with in 2025.
In this post, I’ve outlined six of them as well as some key highlights about these services you might find helpful.
Table of Contents
6 Best Affiliate Marketing Agencies in 2025
At a glance, my recommendations are:
- Vivian Agency
- Clique Affiliate Marketing
- PartnerCentric
- Versa Marketing
- Perform [cb] Agency
- Hamster Garage
1. Vivian Agency
Vivian Agency is a boutique digital marketing agency that offers influencer and affiliate marketing services to small- to medium-sized B2C e-commerce companies.
Founded in 2018, Vivian Agency is one of the top affiliate marketing agencies today. They specialize in creating affiliate campaigns that drive real results and overdeliver in their returns on ad spending (ROAS).
Since its inception, they have run over 50 successful programs and generated over twelve million dollars in revenue. Their partnered brands include SafetyWing, Click and Grow, Tactical Foodpack, and OneWayFly.
Their partnership with SafetyWing resulted in 20% monthly growth in their first year, and currently generates $350k monthly in sales.
Another testament to their expertise in offering affiliate marketing services is the partnership with Click and Grow. They were able to onboard other 200 affiliates in the first 6 months, reaching $20k in sales in the first 6 months. They experienced 183% annual revenue growth in 2023 and have been increasing ever since.
One of Vivian Agency’s major strengths is the ability to craft tailored solutions for their client. With their wealth of experience, they approach each client and campaign with fresh eyes, ensuring the solution they proffer properly aligns with the client’s goals and audience.
Another strength is their seamless integration of affiliate marketing with influencer marketing to craft successful programs and deliver tangible results.
Key Highlights
- Proven Track Record: They’ve onboarded over 8,000 influencers and affiliate marketers and generated over $12 million in revenue for their clients.
- Tailor-Made Solutions: Every client is different, and so are their solutions. Vivian Agency carefully considers the client’s needs, projected target audience, and desired KPI when fostering solutions.
- Industry Recognition: Vivian Agency is recognized by ShareASale as a top-performing agency. This further endorses the reliability of their services and positions them as industry leaders in their niche.
- Influencer Marketing Integration: Vivian Agency integrates affiliate marketing with other strategies that drive innovation and craft unique affiliate networks and campaigns.
2. Clique Affiliate Marketing
Clique Affiliate Marketing was founded in 2012 by Brian Boyd to be the perfect guide to help brands navigate the complexities of performance marketing.
Their services include recruiting affiliate partners, optimizing campaigns, and analyzing and managing relationships within the affiliate marketing ecosystem.
Clique Affiliate Marketing specializes in B2C brands and is best for e-commerce brands involved in outdoor sports and fitness, recreation, health and wellness, and lifestyle. Some brands they’ve worked with include TheClymb, Backcountry, and Stio.
They have a comprehensive affiliate program management approach that considers the uniqueness of their client’s needs and targets. Another unique thing about them is their emphasis on a diversified publisher strategy that keeps customers engaged throughout the journey.
Key Highlights
- Upcoming Course: An upcoming online course that’s aimed at educating people on the complexity of instigating and managing affiliate marketing programs
- Industry Expertise: A strategic approach that was carved from their years of expertise in this field
- Unique Model: A unique CliqueNAV ™ Model that comprehensively covers every point of affiliate marketing
3. PartnerCentric
Founded in 2004, PartnerCentric has over a decade of expertise in the affiliate marketing industry. One thing I admire about this agency is how they combine technology-driven solutions with an individualized approach to their partnerships.
Their services include affiliate marketing, creator management, performance marketing, partnership marketing, and influencer marketing. Some of their past clients include Lemonade, CarGurus, Sprint, and Printfresh.
Key Highlights
- Woman-led Leadership: They’re the largest woman-owned agency in the affiliate marketing industry
- Focus on Incrementality: They focus on incrementality, emphasizing how their services have increased their partners’ revenue. This way, their clients can measure the results of their financial contribution.
- Owned Technology: They leverage their technology and tools like FUSE IncrementalityTM Index and Control Suite OS. These tools help clients track the impact of their affiliate marketing strategy and tweak it where necessary.
- Extensive Expertise: PartnerCentric has 20 years of affiliate marketing experience. Their team of internet marketing veterans has crafted affiliate programs for brands in different niches and popular brands like TikTok, the Motley Fool, and Verizon.
4. Versa Marketing
Versa Marketing is an affiliate management company with years of experience in launching affiliate programs and taking over existing ones. Their areas of expertise include affiliate recruitment, premier management, affiliate relationships, and channel expertise.
One thing I like about this agency is how they tailor every affiliate program to the brand’s specific needs and goals. They also have an extensive network of affiliate relationships, which they leverage when crafting affiliate marketing campaigns.
Key Highlights
- Proven Methods and Strategies: Well-developed methods and strategies for identifying, recruiting, engaging, and developing affiliate partnerships. These methods are proven to deliver results and increase sales.
- Customized Solutions: The ability to understand their client’s needs and develop customized strategies to ensure measurable and tangible results.
- Extensive Network: An extensive network of affiliate marketers, influencers, Tier 1 media houses, and content publishers. Allowing them to easily form strategic partnerships with major players across every vertical and marketing channel.
- Expert Account Managers: Seasoned account managers who are available at all times.
Versa Marketing has worked with brands like Ouidad, Intrepid, Traeger, and HealthIQ.
5. Perform [cb]
Perform [cb] uses a performance-based model to connect brands with new customers. Through this model, brands can be sure they are paying for genuine results that help them hit their business goals and targets.
They use over 25 digital channels and AI placements to deliver tailored affiliate marketing solutions to their clients.
One of their biggest leverages is their ability to focus on comprehensive program management. This allows them to take notes and tweak your campaign for optimum results. Some companies they’ve worked with include Drizly, QuietKat, and Babbel.
Perform [cb] stands out as a leading performance marketing agency offering a plethora of digital marketing services aimed at ensuring your marketing goals are met and exceeded.
Key Highlights
- Comprehensive Approach to Affiliate Marketing: They have a comprehensive approach to screening and onboarding specialized high-value affiliates.
- Performance Analytics: In-depth performance analytics allows them to pinpoint areas for campaign optimization.
- Top Notch Distribution Strategy: They have an excellent media and distribution strategy that leverages various media channels to improve reach and overall outcomes.
- Relationship Management: Comprehensive affiliate relationship management so your brand’s affiliate partnerships and relationships are solid and strengthened over time.
6. Hamster Garage
Hamster Garage was founded in 2019 by Airbnb’s former affiliate program manager. It’s a partner marketing agency that manages affiliate partnership programs for global brands in various niches. Some brands they’ve worked with include Uber, Canva, Dyper, and Brex.
The team at Hamster Garage is very forward-thinking and prides itself on always being ahead of industry trends. Additionally, they provide innovative solutions by blending traditional affiliate marketing strategies with modern online marketing methods.
They also maintain a personalized approach to their clientele with a 1:1 client-to-account management ratio. This means that each client has a dedicated account manager so that they maintain a close, individualized relationship with their clients.
Key Highlights
- Proven track record with iconic brands: Their experience with iconic brands shows their ability to manage global affiliate programs effectively.
- Diversity in verticals: Hamster Garage has handled affiliate programs for brands from different niches and verticals. From fintech to subscription-based services and even retail.
- Individualized relationship: a 1:1 client-to-account management ratio ensures every client receives tailored solutions for a successful campaign.
Why Partner With An Affiliate Marketing Agency?
Is partnering with an affiliate marketing agency worth your time? Consider these benefits:
- Expertise and Experience: The best affiliate marketing agencies are usually made up of seasoned experts, and partnering with these agencies allows you to take advantage of their expertise, experience, and knowledge of digital marketing.
- Cost-effective: Hiring an agency is more cost-effective than carrying out your affiliate program in-house. You see, an effective affiliate program often requires specific tools and a level of digital marketing expertise. Acquiring these tools and hiring these professionals can be very cost-intensive.
- Save Time: Hiring an agency to handle the campaign, including your relationship with your affiliate partners, gives you more time to focus on the technical aspects of your brand’s products and services.
- Credibility: Partnering with an agency lends a level of credibility to your affiliate program. Affiliates are more likely to partner with agencies they already know and might have previously worked with.
- Access to an Extensive Publisher and Affiliates Network: Partnering with an agency grants you access to their vast network of publishers and affiliates.
Picking The Right Affiliate Marketing Agency for You
Deciding on the right affiliate agency for you can be confusing, especially with the many options you have. So, I’ve compiled a list of points to look out for when choosing among the best affiliate marketing agencies for your team.
- Proven Track Record: When choosing an affiliate marketing company to work with, I always advise brands to consider their track record. What companies have they worked with before? What was the revenue generated?
- Tailored Strategies: Companies have different needs. When choosing an affiliate marketing company, ensure their strategies are customizable to your brand’s specific needs.
- Analytics and Reporting: Analytics and reporting are a vital part of digital marketing. Top affiliate marketing companies have proven tools that offer valuable insights into their campaign success. They generate comprehensive reports that keep their clients informed of the state of the campaign.
- Specialization and Diversification: When choosing a company to work with, you must bear in mind their level of specialization or diversification. Some affiliate companies focus on certain niches, like e-commerce brands or lifestyle brands, while others are more diversified. It’s often better to go for an agency tailored to your vertical.
The Right Agency Can Make All The Difference!
The right affiliate program might be the missing piece in your business success story. I’ve seen how affiliate programs can help boost sales and increase revenue. However, maximizing the benefits of affiliate programs usually requires a level of expertise. Partnering with the right agency can make all the difference in your affiliate marketing efforts.
Vivian Agency has proven expertise in handling affiliate marketing campaigns for B2C clients. Our team of seasoned experts can handle your campaign from start to finish. We can help you start new affiliate programs or optimize your old ones.
If this sounds like something you’d be interested in, you can use the contact us form or book a one-on-one call with us.