We launched CardTrader’s influencer program in June 2024 to build long-term partnerships with trading card game video creators. The program offered perks like free credits to try the service, lifetime commission, and a unique discount code.
Goal
Growing the customer base in Canada, the USA, Italy, Spain, and France, attracting more buyers and sellers through influencer content and targeted advertising.
KPIs
– Recruiting YouTube creators
– Getting content for ads
– New buyers and sellers
Results
After the third month and onwards, the influencer program started bringing +$20k in revenue each month.
KPIs achieved during first 6 months:
– 50+ active creators
– 1000+ new clients
– $84K in sales
Benefits
Creators posting about us and granting us usage rights. This dual benefit allowed us to drive referrals both from the influencer’s post and the ads.
Who we work with
– MTG Muddstah – 97.1K
– Rarran – 246K
– Rattle Pokemon – 34.7K
– Bosh N Roll – 34.7K
– Mattcaster Mage – 29.2K