The size and importance of the global influencer marketing market are constantly growing: as of 2024, the market was estimated to reach a record value of 24 billion dollars. Apart from the greater role that influencer marketing efforts play in global marketing overall, this leap in value also comes from an advancement in influencer marketing techniques.
This progress is mainly due to the development of various influencer marketing tools designed to help with all phases of the influencer marketing funnel. I’ve compiled a list of the top influencer marketing tools to help you select the ones best suited for your business needs.
Table of Contents
What Are Influencer Marketing Tools?
Influencer marketing tools help marketers engage with and manage influencers in order to enhance their marketing programs. These tools are designed to help with various stages of the influencer marketing funnel, such as influencer discovery, outreach, or affiliate management.
Some marketing tools also help with analytics, enabling you to run more successful influencer marketing campaigns by providing valuable insights on campaign performance, trends, and influencer interactions and behavior.
Why Should You Use Influencer Marketing Tools?
There are multiple major benefits to influencer marketing tools, including but not limited to:
- Process automation: Automation of tasks, provided by influencer marketing software, saves lots of valuable time.
- Leveraging AI: Artificial intelligence helps you identify the best potential influencer partnerships and the top ambassadors with which your brand can cooperate.
- In-depth analysis: You can use the tools to track your own progress and analyze influencer success, as well as what your competitors are doing.
- Tracking trends: The software will stay on top of the latest trends in content creation, letting you know about the kind of content that you should aim for to attract your target audience.
The Top 10 Influencer Marketing Tools at a Glance
- UpPromote: Best for Shopify Vendors
- Modash: Largest Influencer Database
- ClickUp: Best for All-In-One Management
- Heepsy: Best for Influencer Identification
- Pitchbox: Best for Outreach
- Influencity: Best for Campaign Management
- Brandwatch: Best for Social Listening
- Traackr: Best for Tracking Campaign Results
- Collabstr: Best Influencer Marketplace
- Hunter: Best for Email Discovery
What Are The Best Influencer Marketing Tools?
Here is a list of the 10 essential influencer marketing tools that you should look out for in 2025.
1. UpPromote
Key Features
- Built for Shopify web stores.
- A comprehensive affiliate marketing solution.
- Highly customizable.
UpPromote is a comprehensive, all-in-one affiliate marketing software built specifically for Shopify web stores. While the fact that it’s only available as a Shopify plugin severely limits its application, it’s still one of the best comprehensive affiliate marketing solutions that you can find.
You can use UpPromote as an all-in-one influencer marketing platform, covering all the vital steps of building influencer campaigns: creating the program, enrolling influencers, facilitating influencer relationships, and managing your campaign.
UpPromote’s biggest pro is its high level of customization: your options for building an influencer program are close to unlimited.
2. Modash
Key Features
- Covers influencers on all major social media platforms.
- A database of over 250 million influencers worldwide.
- Automatic campaign performance tracking.
As another all-in-one marketing platform, Modash specifically focuses on influencer marketing by offering robust influencer outreach capabilities. It boasts a database of over 250 million global influencers across all major social media platforms, along with the tools to contact them.
Modash goes even beyond this, though—the tool lets you run influencer marketing campaigns from start to finish, with the ability to build custom workflows. You can even use Modash to organize invoice and accounting tasks!
One of Modash’s biggest strengths is its campaign analytics tool, which collects all influencer performance metrics into a single dashboard across all social media platforms.
3. ClickUp
Key Features
- All-in-one business management solution.
- Advanced collaborative features.
- High capacity for automation.
ClickUp is the ideal solution for businesses that like to manage their entire workflow from a single application. While not an influencer marketing tool per se, it offers a broad framework that allows you to create custom influencer marketing workflows, especially with the help of its robust support for automations.
ClickUp’s Dashboards feature lets you track and analyze each affiliate influencer’s performance by setting the parameters you’re interested in following, as well as a timeline for every influencer’s progress.
You can also use ClickUp AI to generate ideas and outlines for influencer marketing strategies, bring up case studies, and automatically generate content briefs.
4. Heepsy
Key Features
- Advanced platform-specific filters.
- Robust authenticity controls.
- Exportable lists.
What makes Heepsy worth your attention are its influencer search and identification features. Using platform-specific filters, you can easily narrow your search down to one or more social media platforms. Additionally, authenticity filters ensure that no fake influencers pass through the tool’s controls.
When you use Heepsy to discover influencers, each profile comes with detailed analytics and an overall score of their quality and level of engagement.
Influencer lists made in Heepsy are easily exportable in CSV or XLS formats.
5. Pitchbox
Key Features
- Easily find contact details.
- Automate email sequences.
- Rank contacts by Outreach Engagement Probability.
While primarily designed for link building, Pitchbox has strong outreach capabilities which render it a good choice for managing influencer relationships. You can use it to find influencers, send automated pitches, and follow up with e-mails.
Pitchbox’s suite of influencer relationship management features also includes smart templates that are adjustable based on your exact goals.
Identified contacts can be ranked by OEP (Outreach Engagement Probability), which is an AI-determined measure of their likeliness to engage with your outreach.
6. Influencity
Key Features
- Easy campaign management.
- Organize influencers into sharable lists.
- Trackable campaign KPIs.
Influencity is a campaign management tool that you can use to organize, analyze, and find influencers, as well as set up workflows, execute campaigns, and gain access to analytics.
The tool is entirely AI-powered, enabling a robust predictive element that can create campaign foresight based on past trends and use predictive analytics to identify the best influencers for your particular goals.
Influencity is highly customizable, with over 60 features that can help you build custom campaign workflows so they can be a perfect fit for your needs.
7. Brandwatch
Key Features
- Advanced audience analytics.
- Data from over 100 million sources.
- Brand monitoring.
Brandwatch is mainly a social listening app, which means that it’s focused on helping marketers understand their brand’s audience and monitor their sentiments and associated trends. This gives insight into your audience’s preferences and likely behavior.
You can use Brandwatch to monitor your brand across over 100 million sources, giving you holistic and unbiased insight.
The app’s interface is highly logical and intuitive, making it quite accessible to anyone looking to lend an ear to the social trends related to their brand.
8. Traackr
Key Features
- Deep audience insights.
- Campaign tracking and management.
- Competitor analysis.
Traackr’s metrics are mainly focused on tracking your campaign’s performance and providing insight into how it can be improved by gauging the audience’s habits and preferences. The app’s reach and capabilities go beyond this, however, making Traackr one of the most sophisticated tools for campaign tracking and analytics.
The algorithm detects topics that are currently the most relevant to your brand and identifies influencers who already talk about those topics. This guarantees smoother and easier onboarding.
A robust competitor analysis feature will also help keep you on top of your competition at all times.
9. Collabstr
Key Features
- Directly contact vetted influencers looking for clients on the marketplace.
- Built-in chat feature.
- Easy payments through the platform.
Collabstr is an influencer marketplace—a service where influencers market themselves for affiliate deals with various brands. They offer prepackaged deals so you can quickly hire partners with no hassle and minimal negotiations.
You can directly interact with influencers through the built-in instant chat feature for any extra negotiations or clearing up of terms. The payment is also facilitated directly through the marketplace.
Collabstr’s main advantage is its transparency—all prices are perfectly transparent, and influencer packages come with clear terms. This way, you can be sure you’ll always get what you paid for.
10. Hunter
Key Features
- Find influencer email addresses.
- Database of over 100 million addresses.
- Email Verifier.
A more specialized outreach tool, Hunter is used to discover emails of people relevant to your brand, either by looking up their personal name or company domain.
You can use this tool to help you easily get in contact with an influencer you’ve already noticed by other means and know you want to get in touch with.
The Email Verifier feature helps the tool fetch only valid email addresses and sniff out fake accounts, scammers, and bots.
Get In Touch for an Extra Marketing Boost
These influencer marketing tools are guaranteed to help your brand grow as long as you know how to use them. The trickiest part of building an influencer marketing program is still developing an overall marketing strategy and knowing how to apply it.
If you need help with this, contact us at Vivian Agency or schedule a meeting right away so we can chat. We are a team of affiliate marketing experts with over a dozen success stories from major clients whom we helped to launch or revamp their affiliate programs. Just give us a buzz, and we’ll be there to help you too.
