Prep Expert, a Shark Tank company with Mark Cuban as an investor, sought out our team as a reliable partner to level up their affiliate program using inhouse management platform (Referral Rock) and affiliate network (ShareASale).
Vivian Agency offers specialized expertise in affiliate marketing strategies, allowing companies to tap into their in-depth knowledge and proven track record. By collaborating with Vivian Agency, businesses can save time, benefit from objective insights, stay updated on industry trends, and leverage a network of affiliates for more effective campaigns. With a results-driven approach, Vivian Agency enables companies to optimize their affiliate marketing efforts for measurable growth and improved ROI.
Ryan Quadro,
Senior Director of Customer Experience at Prep Expert
Goal
Level up, automate the existing program, and grow the company’s affiliate network. Build trust and credibility through authentic testimonials.
KPIs
– Affiliate signups
– Paid collaborations
– Affiliate sales growth
– Brand mentions and engagement on social media
– Website traffic from affiliate referrals
Our Strategy
Influencer Outreach: We focused on building relationships with micro-influencers and content creators whose niches aligned with education, parenting, and lifestyle. We identified individuals who resonated with the target demographic of high school students and parents.
Platform Selection: We primarily utilized TikTok and Instagram, capitalizing on their high engagement rates and popularity among the target audience.
Content Formats: We leveraged a diverse mix of sponsored posts, affiliate marketing, and organic content (reels, stories, videos) to create a multi-faceted approach to reach a wider audience.
Results
During the first year with us, the in-house platform brought in over $337k and the network program $136k in sales.
Benefits
Significant Reach: Prep Expert achieved a substantial increase in reach and exposure to new audiences through their influencer collaborations.
Improved Engagement: The campaign resulted in a notable rise in brand mentions and engagement on social media platforms.
Increased Traffic & Conversions: Affiliate links drove significant traffic to Prep Expert’s website, resulting in a measurable increase in course enrollments.
Successful Collaborations: The company established multiple paid collaborations with influencers, further amplifying brand awareness and messaging.
Webinar Success: Incentivizing affiliates to promote a free webinar proved to be a successful tactic, driving a noticeable lift in affiliate-generated sales.
Examples of who we work with
– Test Prep Insight, 198.5k organic monthly traffic (review site)
– Sojourning Scholar, 15.7k organic monthly visits (blog)
– Digital Vaults, 43.1k organic monthly traffic (review site)
Testimonial
“Digitarial offers specialized expertise in affiliate marketing strategies, allowing companies to tap into their in-depth knowledge and proven track record. By collaborating with Digitarial, businesses can save time, benefit from objective insights, stay updated on industry trends, and leverage a network of affiliates for more effective campaigns. With a results-driven approach, Digitarial enables companies to optimize their affiliate marketing efforts for measurable growth and improved ROI.”
Ryan Quadro,
Senior Director of customer experience