Strategies and campaigns

1️⃣ Community Partnerships with Facebook Group Admins

We initiated collaborations with Facebook group admins in expat and nomad communities, positioning SafetyWing as a trusted resource. Admins shared SafetyWing’s travel medical insurance, engaged in FAQ discussions, and provided product updates to their members, creating organic word-of-mouth promotion.

– Digital Nomads Around the World, a community of 197K+ active members.
– Digital Nomads Bali, a community of 128K+ active members.

2️⃣ Pinterest Creator Partnerships for SEO-Driven Traffic

We leveraged Pinterest creators to drive long-term traffic to SafetyWing’s website. Influencers created high-ranking pins leading to blog content covering nomad insurance, safety tips, and healthcare abroad, helping capture leads actively searching for travel protection solutions.

3️⃣ B2B Collaborations & Travel Industry Partnerships

We expanded partnerships beyond influencers, working with travel-related brands like Airalo and Ling App to execute cross-promotions, joint giveaways, and co-branded campaigns, positioning SafetyWing within the digital nomad ecosystem.

4️⃣ Exclusive Influencer Sponsorships for Nomad Health Launch

With the launch of Nomad Health, a comprehensive global healthcare plan for expats and nomads, we handpicked key influencers to generate evergreen content showcasing the product’s benefits. These strategic partnerships allowed us to validate messaging and drive initial traction before scaling.

As Nomad Health was later merged as an add-on to SafetyWing’s core travel insurance, we launched a winter campaign to reactivate affiliates and encourage them to update their content to reflect the expanded offering.

– Travel with Chris, travel vlogger with +500K subs Flying into China was NOT What I Expected! 🇨🇳
– Jeff Quin, travel blogger with +10K monthly readers https://jefquin.com/blog/safetywing-vs-world-nomads

5️⃣ Podcast Features for Thought Leadership & Brand Awareness

In addition to performance-driven campaigns, we sought out podcast interviews for SafetyWing CEO Sondre Rasch to speak about the company’s mission. These interviews focused on big-picture topics such as the future of remote work, a borderless world, access to a worldwide safety net, etc.

These appearances were not tied to affiliate sales but instead aimed at spreading brand awareness and positioning SafetyWing as a leader in the remote work movement.

– Vacation Repetition, SafetyWing & The Future of Nomadism
– Remote Work 101, Building the First Country on the Internet
– Safety Net for Launching a Business as a Digital Nomad

6️⃣ Scaling Ambassador Recruitment with Incentives

To further grow the affiliate program, we introduced welcome bonuses for new ambassadors, incentivizing content creation across blogs, YouTube, TikTok, and Instagram. This approach helped onboard high-quality creators who introduced SafetyWing to their audiences and generated sustained exaconversions.

Examples of the offer:
– TikTok & Instagram Bonus, Blog Bonus, YouTube Bonus.

Content out of it:
– https://youtu.be/tA2gnZTXAK4?feature=shared&t=763
– https://www.instagram.com/reel/DDu61FKvAZl/?igsh=MXhkdjQxZHozams4bg==

7️⃣ SEO & Backlink Campaign for Evergreen Growth

We implemented a high-impact backlink campaign, securing placements in high-ranking articles related to travel, remote work, and expat living—places where SafetyWing naturally fit. With a fixed budget, we negotiated paragraph insertions with affiliate links in existing top-performing articles.

Examples:
– https://www.emmasdaydream.com/blog/backpacking-southeast-asia-packing-list
– https://www.worldpackers.com/articles/digital-nomads-thailand
– https://growingupwithoutborders.com/growing-up-without-borders/travel-insurance-tips-on-staying-safe-%f0%9f%8c%8d/

ROI Impact:
Within six months, this campaign delivered a 3x return on investment (ROI) and continues to grow as it is evergreen content, remaining live indefinitely.